Business Startup Information, Small Business Tips And Resources For Business Owners

You’ve probably read enough articles, news stories, press releases and books to distinguish different tones and moods in the writing style used by the copywriter or author. Simply by changing a few words, adding punctuation and pauses for effect and using a different way to separate related topics, a writer is able to change how the reader feels about the write-up. So you think you’re too serious, businesslike and ‘heavy’? Here are ways you can make your copy upbeat and fun:

Don’t assume

When writing copy, avoid wrapping your content in a veil of secrecy and enigma. Being mysterious is fine for puzzle makers and fortune tellers but it doesn’t always work with writers. Use an unassuming tone in writing instead. Avoid being overbearing or condescending. Just write clearly and use a light, undemanding tone.

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Completely updated and revised throughout, the fourth edition of Principles of Computer Hardware explores the fundamentals of computer structure, architecture, and programming.

The book opens with an introduction to the fundamental concepts behind computer architecture: gates, circuits, logic, and computer arithmetic. It goes on to discuss computer operation from instruction set architecture and assembly language programming to the central processing unit. Then, the text builds on these foundations; explaining how the hardware interfaces with its surroundings, introducing computer memory, operating systems, and computer peripherals.

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In order to finance a start-up business, banks may require a guarantee from the Small Business Administration. Investigate business financing with tips in this free entrepreneur advice video from aprofessional business consultant. Expert: Emily Gasner Contact: www.tmcworkingsolutions.org Bio: Emily Gasner is the program director for Working Solutions in San Francisco. Working Solutions is a 501(c)(3) nonprofit organization that provides business advice to under-served micro-entrepreneurs. Filmmaker: Sam Lee

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Financial reports speak their own language, and managers without a strong finance background often find themselves bewildered by what is being said. [Read more →]

Writing copy can be like driving a car. There are days when everything is smooth and continuous, some days it can be boring, some days you can get lost and have to find your way back. There will also be days when you run out of gas and can go no further. When or if this happens, it can be very troublesome, particularly if you have a deadline to meet. So how do you make your copy flow? Here are ways you can use:

Use an outline

Before you begin a writing project or an article, write a short, simple outline about the topic. Use headlines, sub-headings and a list of topics under each one. This will serve as a map to help guide you on what to write. This is also a good reference if you wish to have an overview of how the write-up will progress and be unveiled to the reader. This will help make your copy flow just when you need it most.

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Writing an effective copy headline is a challenge if you know you’re going to issue a call to action in the end, and that action is something that people will be initially reluctant to do like subscribing to an e-newsletter or buying a product. If you want your readers to do something, you need to convince them right away and starting with the very first word of your headline.

Offer Something Right Away

If you have something to offer to your readers, something they need and in exchange for what you’re going to ask them to do, make it immediately clear with your headline. When people start reading something online and they aren’t actively seeking information, they want to know what they’re going to get if they continue reading and they want to know what it is right away.

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A lot of the positive responses a write-up will receive rest on the headline. The headline is the title of the article and is the very first line on which the reader’s eyes will fall when reading a write-up. A bland, unexciting headline will fail to stir the interest of the reader even if the body of the article is well-written and informative. Never waste a good article by making sure you use these tips for effective headline development:

Outline your article

The headline and the article body feed off each other. One must reflect, promote and support the other in order to be effective. As such, it’s important that you build a relationship at the very beginning so your readers won’t be confused at the progression.

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